In 1991, Steve Rocco, founder of World Industries, approached Natas Kaupas to offer him to create his own brand.
Natas then left SMA to devote himself to 1O1.
1O1 Skateboards would quickly become one of the most recognized brands in the market where Natas had every freedom to express himself graphically.
The 101 adventure would last almost 7 years with many team riders who would become the stars of the new generation: Gabriel Rodriguez, Eric Koston, Adam Mc Natt, Clyde Singleton, Gino Iannucci, Jason Dill, Kris Markovich, ect .. ..
Anti-Hero skateboards were founded by Julien Stranger in the summer of 1990, distributed Deluxe alongside Spitfire Wheels, Thunder Trucks, Krooked and Venture Trucks. The original Anti-Hero team is made up of Julien Stranger, John Cardiel, Bob Burnquist, Eric J and Sean Young. Anti-Hero's line of conduct is “anything goes,” keeping the dream alive for skateboard nomads who choose their own path in life instead of following everyone else. Anti-Hero has posted skate videos such as F * cktards, 2 Song video, Cash Money Vagrant and Tent City. The team is represented by legendary riders like John Cardiel, Frank Gerwer, Andrew Allen, Tony "TNT" Trujillo, Chris Phanner, Jeff Grosso and Petwer Hewitt.
Black Flys was born in 1991 in California in the USA. Inspired by skateboarding and surfing, Black Flys has made an impact globally. Perfect for walking around day and night! Black Flys takes great pride in the quality of its sunglasses. You won't find plastic hinges to cut costs, or low-quality glass. All frames are made from high quality materials. The lenses exceed UV standards.
Blind is a skateboard brand founded by Mark Gonzales in 1989. In the range there are boards, wheels and clothing.
The brand began to be known in 1991, with the release of its video "Video Days". It includes Jason Lee in particular. In 2005, Blind released a new video called “What if? ". The word "Blind", meaning "blind", is a nod from Mark Gonzales to Vision Skateboards, the brand he rode for before 1989.
Bones, originally, it is the brand of wheels of Powell & Peralta, it has developed for a few years its own identity and a real range of wheels divided into several programs: STF (Street Tech Formula) for street / SPF (Skate Park Formula) a softer hair to have more grip on the ultra smooth surfaces of Skate parks / ATF (All Terrain Formula) soft wheels perfect for cruizers and very difficult terrain. Here too the team is up to the task with among others: David Gravette, Adam Dyet, Ben Raybourn, Taylor Bingaman, Jordan Hoffart, Chris Haslam, Chad Bartie, etc ...
Inspired by Skateboarding, Surfing, Music, Culture and all the people around it, Brixton was born from the collaboration of three friends who transformed their lifestyle into unique products.
Founded in 2004, the brand began by launching a line of hats before developing into a full line of clothing.
Each piece, both modern and traditional, is designed with the greatest care to provide you with quality products with a timeless style.
The design is in the details. You would be surprised if you knew how many different ways there are to make a bearing. Every little detail can affect their duration, friction / resistance or even the feel and sound of your skateboard. Cortina Bearing Co takes all of this into account during development. The laser engravings are also there to remind that Cortina has an eye for detail.
Etnies is an American shoe brand based in Lake Forest, California and owned by Sole Technology.
The first designs are attributed to Alain Montigné, known as “Platoon”, who died on 06/16/1989, as well as to Franck Boistel and Gilles Le Bon Delapointe (known as “Gatzby”). The name was changed to "etnies" following a court request, concerning a similarity of name. The first French representatives promoting the brand to surfshops were Bertrand Châtelier and Eric Chabiron.
It specializes in shoes and clothing for skateboarders, snowboarders, BMXers and surfers.
The firm was founded in Cholet, Maine & Loire, and La Gaubretière, Vendée, France in 1986, with the original name “Etnics”, derived from the word “ethnic” and referring to the skateboarding subculture of the time. This brand, created by brothers Guy and Yvon Rautureau (Apple Shoes, Pom d'Api, Free-Lance), sought to bring together the different tribes from boardsports, such as surfing, skateboarding and BMX.
Hard Luck was created after Jason Jessee's old pal Mark Gonzales drew a skull with a pen and key on an envelope telling Jason he should make a mark of it.
In the beginning Hard Luck was available exclusively in Japan and made wheels and clothing.
The company has grown and is now available worldwide with their ball bearings.
The team is made up of the most rad and fastest Skateboarders who were looking for high performance bearings.
Come ride with "Team Go Fast".
Haze Wheels was founded by Bertrand Soubrier in 2010, following his former brand "Travel Wheels". The brand is 100% independent, designed by skaters for skaters, the recipe is to do things with passion and do things the way you want to do them. The graphics are "core" and efficient. Always looking to make the wheels even better!
HUF founder Keith Hufnagel started skateboarding in the late 1980s in New York City. At the time, skateboarding was just not accepted: it was punk rock, it was hip-hop, it was a counter-culture of outcasts poorly understood by the public. It was a way of life that would eventually shape Hufnagel's outlook on life.
Independent Truck Company is a skateboarding equipment company specializing in the manufacture of axles (or trucks ). It is probably the most famous brand in the world in this field. It was co-founded in 1978 by Fausto Vitello, and the first model (the Stage 1 ) made its appearance on May 23 of that year, in Newark (California). The company is based in Santa Cruz (California).
WHAT'S YOUR MACHINE?
Loser Machine Company founding member Adrian Lopez (pro rider for ZERO Skateboards, then MYSTERY) identified the correlation between the world of biking and skateboarding in his personal life in the early 2000s. Soon after "Loser Machine "became a code in Adrian's inner circle to define all" vehicles "leading to travel, whether physical or creative. Whether it's a skateboard, a tattoo machine, a motorcycle, a low rider or a hot rod. Adrian and his friends see their passions as an end in themselves.
At a time when the majors of the sports industry wanted to get their hands on the skateboarding, street league and skateboarding industry at the Olympics, Adrian realized that he no longer found his place in this new order. global.
In 2008 he therefore created Loser Machine Company for all underdogs, misfits, outcasts and weirdos.
And you ?
"Whats your MACHINE?"
In 1986, Karl Watson met Nick Lockman, who introduced him to the world of skateboarding. In 2018, after working side by side for years and developing a close friendship, the two San Francisco pros decided to join forces and form the skate brand Maxallure. Their team includes other riders from San Francisco, Deondre Thebpanya, Jonathan Perez and Tafari Whitter. Watson and Lockman hired local independent artists to design the clean, simple graphics for the Maxallure boards, and the light colors and patterns give the boards a bold touch. Versatile boards that adapt to all styles.