At the beginning of the 90's, Eric Swenson and Fausto Vitello (creators of INDEPENDENT TRUCKS CO.), Got to work on a new Truck. They wanted it to be simple and less expensive than the products then available on the market while maintaining impeccable quality.
At the same time, the practice of Skateboarding was in the process of changing. Finished the freestyle and the green would die slowly in favor of the Street. It was therefore necessary to offer a new type of equipment adapted to this new discipline. “Right from the get-go, we geared toward the street team,” said Keith Cochrane, original teamrider who would become co-owner and team manager a few months after the brand's launch.
Venture really started out as an underground brand that didn't even advertise. Until the day Mark Gonzales decided to ride Venture. The brand was launched.
Soon all the pillars of Street Skating began to ride Venture: Jason Lee, Mark Gonzales, Ray Barbee, Sean Sheffey, Mike Vallely, etc ...
With such a team, Venture had to innovate and produce a truck even more intended for Street. In 1992 Venture released the Featherlight, the first LOW truck in history.
One of the reasons Venture has been able to produce quality trucks at a reasonable price is that they share the foundry created by INDEPENDENT.
Venture is therefore Indy's little brother.