Etnies - Independent Skateshop
Launched in 1986, Etnies is the very first shoe brand created and 100% owned by skateboarders. A true pioneer in technological research, it revolutionized skatewear by creating the first pro model in history (the famous Natas ). Today, Etnies remains a benchmark for durability, comfort, and performance, thanks in particular to its ultra-resistant soles developed in partnership with Michelin. Choosing Etnies means riding with history on your feet.
Looking for a pair of shoes that can absorb impacts while maintaining perfect control on your board? Discover our selection of Etnies shoes , designed to last session after session.
Need advice on choosing the right size or insole for your skating style? Check out our shoe buying guide . Explore all our available Etnies models now and gear up with the expertise of skateboarding pioneers.
Etnies is an American shoe brand based in Lake Forest, California and owned by Sole Technology.
The first designs are attributed to Alain Montigné, known as “Platoon”, who died on 06/16/1989, as well as to Franck Boistel and Gilles Le Bon Delapointe (known as “Gatzby”). The name was changed to "etnies" following a court request, concerning a similarity of name. The first French representatives promoting the brand to surfshops were Bertrand Châtelier and Eric Chabiron.
It specializes in shoes and clothing for skateboarders, snowboarders, BMXers and surfers.
The firm was founded in Cholet, Maine & Loire, and La Gaubretière, Vendée, France in 1986, with the original name “Etnics”, derived from the word “ethnic” and referring to the skateboarding subculture of the time. This brand, created by brothers Guy and Yvon Rautureau (Apple Shoes, Pom d'Api, Free-Lance), sought to bring together the different tribes from boardsports, such as surfing, skateboarding and BMX.