New Deal

Founded in 1990 by Andy Howell, Steve Douglas, and Paul Schmitt (the legendary "Professor" of skateboard manufacturing), New Deal Skateboards is the brand that redefined modern skateboarding in the early nineties. Born from a spirit of rebellion to empower skaters against the major corporations of the time, New Deal made history by popularizing technical street skating, twin tips, and wildly creative graphics. Now relaunched with premium Canadian maple construction and cult reissues faithful to the original molds, New Deal is the ultimate brand for collectors and riders seeking authenticity and a touch of history. Discover our collection of New Deal decks and relive the golden age of street skating.