OJ

OJ

Founded in 1977 under the NHS Fun Factory umbrella (parent company of Santa Cruz, Independent, and Creature), OJ Wheels is one of the oldest, most respected, and innovative wheel brands in skateboarding history. Originally famous in the 80s for its bright orange wheels, OJ established itself as the ultimate reference for all terrains. From hard, technical street skateboard wheels like the Elite Formula, to ultra-soft and versatile cruiser wheels like the iconic Super Juices or Mini Juices, OJ Wheels delivers pure speed, unmatched roll comfort, and total resistance to flatspots. Complete your setup with our bearings for a smooth, high-performance ride.

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OJ Wheels: nearly 50 years of urethane history and innovation

OJ Wheels was born during the golden age of California skateparks and has never stopped evolving. Distributed by NHS, the brand benefits from state-of-the-art research labs to develop unique urethane formulas. OJ has navigated decades while maintaining a fun, flawless vibe, backed by a massive, multi-generational team. From bowl charging powerhouses to technical street skaters and urban freeriders (like Erick Winkowski, Milton Martinez, Jake Wooten, or Nora Vasconcellos), riders worldwide trust OJ to keep their speed on any surface.

A urethane formula for every terrain: from raw street to smooth cruiser

The big secret behind OJ Wheels lies in the diversity of its urethane formulas and precise shapes, designed to offer the best compromise between speed, grip, and slide performance.

Here are the brand's major product lines available in our shop:

  • OJ Super Juice & Mini Juice (The cruiser queens): The flagship product for which the brand is globally worshipped. Featuring an ultra-soft 78A durometer, the Super Juice (60mm) and Mini Juice (55mm) wheels turn any street deck into an ultra-fast cruiser. They smooth out rough asphalt, swallow gravel, climb curbs, and roll silently, all while offering a reinforced core shape to prevent de-beading.
  • OJ Elite Formula (For technical skating and maximum speed): Engineered for street and park, the Elite formula is the brand's fastest urethane. Pro-tested, this material offers incredible rebound, maintains speed on smooth concrete, and provides ultimate flatspot resistance. Find them in our skateboard wheels section.
  • OJ Nomads & Double D's: Intermediate ranges perfect for versatile riders (ATV - All Terrain Vehicle). If you love street skating but your local spots feature rough and harsh pavement, these hybrid durometer wheels (like 95A) deliver cruiser-like comfort without losing the agility needed to pop flip tricks.
  • Optimized shapes (Hardline, Radial, Conical): OJ cuts its wheels to fit every riding style. The Hardline shape offers a wide contact patch for maximum stability on grinds and transitions, while the Original shape is slimmer to reduce weight during technical street sessions.

Why buy your OJ Wheels at Independent Skateshop?

At Independent Skateshop, we know a great session depends on the quality of the ground and your wheels. Offering OJ Wheels means guaranteeing top-tier urethane under your feet, whether you're building an effortless commuter cruiser or an ultra-fast setup for heavy slappy grinds on curbs. Our team selects the best shapes and diameters from the Santa Cruz brand. Order your OJ wheels on our site, enjoy fast delivery, and go "juice" every spot! Don't forget to check our bearings to guarantee maximum speed.