1O1 - Independent Skateshop

1O1 Skateboards is one of the most iconic and respected brands in skateboarding history. Founded by the legendary Natas Kaupas, it broke with the graphic conventions of its time to offer an artistic, minimalist, and often unconventional aesthetic. Wearing or riding 1O1 is to embrace an authentic part of 90s skate culture. Today, 1O1 visuals have become rare collector's items , symbolizing an era when innovation and artistic expression were the cornerstones of skateboarding .