HUF - Independent Skateshop
Founded by skateboarding legend Keith Hufnagel, HUF is the quintessential California brand that blends skate core, streetwear, and underground culture. Known for its provocative designs, iconic collaborations, and ultra-stylish pieces like the famous Plantlife socks, HUF offers clothing designed by skaters, for skaters. If you're looking for an authentic, uncompromising urban style, the HUF collection is for you. Check out our signature t-shirts and sweatshirts or complete your look with our must-have socks .
HUF founder Keith Hufnagel started skateboarding in the late 1980s in New York City. At the time, skateboarding was just not accepted: it was punk rock, it was hip-hop, it was a counter-culture of outcasts poorly understood by the public. It was a way of life that would eventually shape Hufnagel's outlook on life.