Santa Cruz Skateboards: The story of the legendary skateboard brand
Founded in 1973 by Richard Novak, Doug Haut and Jay Shuirman, Santa Cruz Skateboards (NHS Inc.) is the oldest brand of skateboard to the world. For nearly 50 years, it has defined the DNA and culture of skateboarding across the globe.
NHS pioneers Richard Novak, Jay Shuirman and Doug Haut.
Santa Cruz A revolutionary Californian legacy
The adventure begins at Santa CruzIn California, when these three surfing enthusiasts received an order for 500 skateboards, Richard Novak grasped the immense potential of the sport. This spark ignited NHS, a company that revolutionized the industry with major innovations, notably its wheels. Road Rider, the first urethane wheels equipped with precision bearings.
The artistic impact of Jim Phillips
From 1975 onwards, the brand sealed its destiny with the legendary graphic designer Jim PhillipsHis creations, true emblems of skate culture, such as the legendary Screaming Hand or the logo Santa Cruz DowryThey transformed skateboarding into a global art movement. Even today, these visuals make each skateboard a collector's item.
Why choose Santa Cruz Today ?
Santa Cruz is not just a historic brand, it's a current benchmark in terms of performance and style. Worn by a team of iconic riders such as Jason Jessee, Eric Dressen And Steve AlbaThe brand continues to dominate the market thanks to its reissues of old-school boards and its modern innovations.
Rediscover the universe Santa Cruz at the house of Independent Skateshop
Looking to ride a legend? Discover our exclusive selection:
- View all products Santa Cruz in stock
- Explore our boards Santa Cruz (Street, Bowl & Cruiser)
- Discover the wheels OJ Wheels (NHS family)
- Need help? Read our complete buyer's guide for your board.
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